The Mobile Services Company, a sub division of the trading arm of Blue Label Telecoms, is beavering away at turning the world of mobile services on its head and shaking it until the pens fall from its strictly-organised pockets.

Mobile services is today an arena yet to come into its own, but the potential for an integrated basket of services available on your cell-phone or any other mobile device is enormous.

mibli powered by Microsoft® OneApp™, is a new software application that enables feature phones to run mobile apps. Microsoft® OneApp™ powers mibli by enabling a robust environment for building, deploying and publishing mobile apps and making them available to mibli users. With OneApp powering mibli, users know they have a great mobile application experience at their fingertips.

Designed from the ground up, Microsoft® OneApp™ helps unlock the potential of feature phones around the world. OneApp helps partners, like mibli, bring together some of the most popular applications in one place – apps such as Windows Live Messenger, Facebook, Twitter and many more. Its lightweight on-phone footprint of just 150 KB makes the installation easy and fast. OneApp also includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance.

To learn more about Microsoft® OneApp™ visit www.microsoft.com/OneApp

With our mobile expertise behind us, we’re confident that this integrated communications environment will grow to be tomorrow’s Killer Application. By basing this experience on such a widely accepted and deployed device, we’re bringing the full social element of the much-vaunted Digital Lifestyle to the majority of customers today. Start living with mibli – One download, Many Apps, Your phone.